Common Mistakes in Brochure Printing: Why is it Ineffective at Times?

A brochure is used to promote a business, whether it is a product or service. A lot of companies offer brochure printing services to those who prefer to outsource this task. However, you can also try it if you prefer to do this on your own. You will need skills and creativity, as well as the right equipments. But before you start developing a concept for your brochure, you should know the common mistakes in brochure printing that most designers are guilty of. 

• Using bright colors in printing brochures is not always a good idea. Although it tends to attract people, you should not make it too bright, as some bright colors are also irritating to the eye. You should consider how colors blend with one another. Also, you need to match the color with the theme of your brochure or the product you are endorsing. For instance, if your product is distilled water, then it is not advisable to use bright pink or bright orange as background because it will be more dominating than the blue color of the water.

 

• Do not over-decorate your brochure. Putting a lot of unimportant elements in it just for the sake of style and art will not really attract people. That goes the same with putting pictures in it. You should not put tons of pictures to show your products. A few would do, and then you can describe your product in a simple manner.

• Use simple words in promoting your product. Avoid any twists and turns in explaining how your product works, or describing your services. In other words, be precise and brief in your statements. People would not waste their time in reading a brochure that cannot clearly state its message. You can add a little humor and a few persuading words to make readers interested and not bored, but not too much of it as it will sound like you are forcing them to try your product.

 

• In some cases, business owners disregard brochures because they think that nobody reads brochures now. But this is not true because a lot of people still rely on print materials to find some information. Although this is the age of computers and internet, you should still consider print materials in advertising your business. You can target people who often use your product. For instance, you sell meat products. Then use brochures and distribute it in public markets and grocery stores. This way, you can directly reach your customers.

Now that you know what to do and what not to do, try to start with a simple design. Compare several templates before making a final design. On the other hand, if you do not have the time to design your own brochures, look for companies that offer brochure printing services. They have professional graphic artists and lots of brochure templates, so you will surely have the best brochure that suits your business needs. You can also try online-based printing services for a more convenient printing of brochures.     

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