The EDDM indicia is only one of the rules that USPS set for the EDDM program. Except or this, there are many other rules regarding the size of one mail piece, how many mail pieces can be delivered per day etc. Let's just mention some of the other basic rules for the EDDM system. When it comes to mail sizes, one mail piece cannot be bigger than 12 x 15 inches. You can choose the size of a mailer how big you want as long as it doesn't exceed the mentioned 12 by 15 inches. The mails used for EDDM are all standard flat size mails. You can opt whether you want to send to your new potential clients a flyer, postcard, catalog, brochure, etc. also, one mail piece cannot be heavier than 3.3 oz.
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