It's also important to keep things informative. Writing interesting material is nothing if the reader finishes the brochure without learning anything. Always keep the information in the brochure to a minimal; overloading the reader with information may just end up with the reader forgetting everything they read about.
Use an excellent designer A lot of people tend to overestimate their own skills when it comes to designing brochures. While it is true that there are a lot of graphics software tools that makes designing a layout very easy, hiring a professional is always a good idea. All 2,500 Cheap Brochure 85x11 projects benefit from an experienced designer.
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